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ARTICLES

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GERMANY

• No working retail during the Sundays and Holidays, except some bakeries working only to midday.
• Most popular retail chains: ALDI, LIDL, REAL, PLUS, PENNY, EXTRA.
• Some stores of Real have a specific zones with national assortments (as an example – specific Russian product – fried sunflower seeds).

EXTRA Supermarket, (trade area is appr. 1500 sq.m – as an example):

Main notes:

• separate zone (with separate entrance) selling drinks by full package, the bail for the box is 5 Euro.
• nice colored zones inside the store by product categories.
• 10.000 SKUs appr.
• availability of mirrors on the columns inside the store – nice effect.
• use of the principals of economy packaging – special mount for cheese, as an example.
• cheese flavor is visually indicated by different colors.
• there are additional places for fruits & vegetables sales from the pallets outside the store.
• cafeteria, culinary zone and zone, selling an exclusive expensive bread from outer supplier are located in the zone behind cash-desks, it is convenient for the any customer who made already main purchasing and paid for this, or who come to the store to buy something quickly.

KAUFHOF – Big trade center with premium food supermarket, appr. 700 sq.m.

Main notes:

• quite a wide range of assortment for this space. 10.000 SKUs appr.
• but tea and coffee assortment is quite limited.
• price – lists (indicators of the price on the shelf) have a very small size, but located in a strong order.
• alcohol zone is design by boutique, but as an expensive, as well as cheap wines are stored together. Super – premium Russian vodka “Imperatorskaya Kollertsia” by the price of 999 Euro is most expensive in its category.
• very limited FMCG assortment in cash-desk zone.
• unique gastronomy zones.
• availability of special zone near the entrance (but not main) selling piece-goods and an exclusive chocolate.
• availability of special small baskets for the customers in this zone.

REWE – Supermarket, trade area is 1500 sq.m appr.

Main notes:

• drinks by package – not in the separate space with the separate entrance, by in the special zone inside the store.
• bakery zone is located in a separate space and has an additional entrance from the street.
• price – lists (indicators of the price on the shelf) have a big size. 8.000 SKUs appr. are in the assortment.

NORMA – supermarket - discounter.

Main notes:

• culinary zone is located behind the cash-desks, which also have a separate entrance.

LIDL – supermarket – discounter, trade area is 1500 sq.m appr.

Main notes:

• “drinks by package” zone is located inside the store.
• appr. 7500 – 8000 SKUs in assortment.
• use of quite long (appr. 4 m) transporters on the cash-desks. Trade equipment with FMCG product in a cash zone is not high in the size (to provide a good visibility) and is protected by closed blinds.

Retail shops on TOTAL petrol stations (France, Luxemburg)

Main notes:

• In spite of small trade area – appr. 70 sq.m
• these stores use hypermarket principals of the product layout.

Use of materials from the web site RBG-RUS.COM complete or partial is allowed only in case the author Retail Business Growth LLC. is indicated.